Mariana Adshade

“On the market for sex and love, I can only trade with someone who is buying what I have to sell and is selling what I want to buy.”


Marina Adshade is a faculty member at the Vancouver School of Economics at the University of British Columbia and is the author of Dollars and Sex: How Economics Influences Sex and Love (Harper Collins).

In 2008, Dr. Adshade launched an undergraduate course titled Economics of Sex and Love, which invited her students to approach questions of sex and love through an economist’s lens.

Adshade’s online blog Dollars and Sex, hosted on the knowledge forum Big Think, became one of the best-read series on the site, as a result the blog now appears on Psychology Today.

Adshade is a regular contributor to The Globe and Mail and Canadian Business Magazine and has written for the Wall Street Journal, the Sunday Times (UK), the Daily Mail (UK) and Buzzfeed. She has appeared numerous times on CTV and CBC, been interviewed on CBC Radio and National Public Radio (US), and in online panel discussions and podcasts in Canada and the US.


Marina takes an economist’s point of view into the arena of men, women and their relationships. Women are the sellers she explains whilst men the buyers and it is only until they can each come to an understanding on the value of their own assets that they can stabilize the market of sex and love.

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